Privacy Policy

Ativo Home Care ("Ativo," "we," "us," or "our") operates the website ativohomecare.com and provides premium, private-pay in-home senior care in Buckeye, Prescott Valley, Yuma, Lake Havasu City, Albuquerque, and surrounding Arizona and New Mexico communities.

This Privacy Policy explains what information we collect, how we use it, and the choices you have. It applies to information collected through our website, contact forms, phone calls, email, and related communications when you inquire about or receive our services.

Effective date: January 1, 2026. We may update this policy from time to time. The effective date at the top of this page reflects the most recent version.

The information we collect depends on how you interact with us. We collect only what is reasonably needed to respond to inquiries, deliver care, operate our business, and improve our website.

• Contact and identity information: name, phone number, email address, mailing address, and relationship to the person receiving care.
• Care inquiry details: city or market, type of care needed, schedule preferences, and information you choose to share about health, daily living, or safety needs.
• Website and technical data: IP address, browser type, device information, pages viewed, referring URLs, and approximate location derived from IP or form submissions.
• Communications: records of calls, emails, text messages, and form submissions with our team.
• Payment and billing information: if you become a client, we may collect billing contact details and payment-related information processed through our secure payment providers. We do not store full credit card numbers on our servers.

We use personal information for legitimate business purposes related to home care services and this website. We do not sell your personal information.

• Respond to consultation requests, questions, and employment inquiries.
• Assess care needs, develop care plans, schedule services, and coordinate with caregivers.
• Communicate with you and authorized family members about care, billing, and service updates.
• Operate, maintain, and improve our website, marketing, and client experience.
• Comply with legal obligations, enforce our agreements, and protect the safety of clients, caregivers, and the public.
• Send service-related messages. Marketing communications, if any, will include a way to opt out where required by law.

Our website may use cookies, local storage, and similar technologies to remember preferences, understand how visitors use the site, and support analytics or advertising tools where enabled.

You can control cookies through your browser settings. Disabling cookies may limit certain features of the site. Where required, we will obtain consent before placing non-essential cookies.

Third-party analytics or advertising partners may set their own cookies when you visit our site. Their use of data is governed by their respective privacy policies.

We share information with trusted service providers only when needed to operate our business. These providers are contractually required to use information only for the services they perform for us and to protect it appropriately.

• Website hosting, content management, and performance tools (for example, Vercel and related infrastructure).
• Form handling, email delivery, scheduling, and customer relationship tools.
• Payment processors for client billing.
• Background screening, training, or compliance vendors for caregiver hiring where applicable.
• Professional advisors such as attorneys or accountants when necessary.

We use administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, loss, misuse, or alteration. No method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

If you believe your information has been compromised in connection with Ativo, contact us promptly using the details in the Contact Us section below.

Ativo Home Care provides non-medical in-home care on a private-pay basis. We are not a health insurance plan, and we do not bill Medicare, Medicaid, or private insurance directly for our standard home care services.

During consultations and care delivery, you or your family may share health-related details so we can provide safe, appropriate support. We treat this information as confidential and limit internal access to staff and caregivers who need it for care coordination.

Ativo is generally not a "covered entity" under the Health Insurance Portability and Accountability Act (HIPAA) solely because we operate this website or provide non-medical home care. If we receive protected health information from a HIPAA-covered provider as part of coordinated care, we will handle that information in accordance with applicable law and any applicable business associate or data-sharing agreement.

Our website is not intended for emergency communications. If you or someone else is in immediate danger, call 911.

We retain personal information for as long as needed to provide services, meet legal and recordkeeping requirements, resolve disputes, and enforce our agreements. Retention periods may vary based on the type of information and whether you are an active client.

Depending on your location, you may have rights to access, correct, delete, or restrict certain processing of your personal information. To make a request, contact us using the information below. We may need to verify your identity before responding.

California residents may have additional rights under the California Consumer Privacy Act (CCPA/CPRA), including the right to know, delete, and opt out of certain sharing. We do not sell personal information as defined under those laws.

Our website and services are directed to adults seeking care for themselves or aging family members. We do not knowingly collect personal information from children under 13 through this website. If you believe we have collected such information, contact us and we will take appropriate steps to delete it.

For privacy questions, requests, or concerns about this policy, contact Ativo Home Care using the phone number or email below. You may also write to us at the service address for your local market listed on our Locations page.